Due to the nature of our business, we can’t help but to notice all the “messages” out there on signs, billboards, ads, and direct mail. We’re constantly analyzing all the things businesses send to us, setting aside offers we may respond to and keeping others in a file of direct mail gone wrong for future reference.

 

It’s the poor direct mail that we notice more often than not — photos with grainy images, typos, poor style/design, and sloppy or uninspired layouts. The messages are either confusing or missing entirely. Not only are these marketing efforts falling short of being mediocre, but they are actually doing more damage than good.

 

Many businesses just saturate the market with promotions without putting much thought into the message, appearance, timing or cost.  Most businesses deal only with a printer, who simply drops their copy and graphics into generic-looking templates. Each marketing effort is haphazard, with no plan in place for unifying messages across media and ensuring the timing is appropriate.

 

When we work with you, we want to help you consider how each mailing works in conjunction with your other efforts throughout the year. We’ll make sure each piece has a strong, relevant message and a great design. We’ll make sure the timing is appropriate for you business goals or sales cycle. We’ll even suggest ways to save you money. When you work with us at Message in a Mailbox, we’re going to be different.           

                                      

Kary Galloway, Owner

 

A native of New Jersey, Ms. Galloway graduated from Hope College (MI) with a Bachelor’s degree in Communication, and later attended Temple University’s Graduate School of Journalism in Philadelphia. 

 

Ms. Galloway has nearly two decades of experience working in marketing, communications, advertising and public relations. Ms. Galloway began her career at PHILADELPHIA Magazine, where she worked in the promotion department. In 1992, Ms. Galloway moved to The Pew Charitable Trusts, one of the nation’s largest philanthropic organizations, where she worked in the Communications Office.

 

Transitioning into high-tech marketing and public relations, Ms. Galloway took a position managing the marketing department at BIOSIS, an electronic publisher of biomedical literature. Here she produced brochures, direct mail, and newsletters for over twenty different products. In 1997, Ms. Galloway moved on to serve as the Director of Communications at Vishay Intertechnology, the world’s largest producer of passive electronic components and discrete semiconductors.  In late 1998, Ms. Galloway went to Unisys Corporation, working as the Public Relations Manager for the Systems and Technology Group. She managed media relations for enterprise-class servers, mainframe systems, biometrics, payment systems, video on demand, and storage systems.  In addition, Ms. Galloway oversaw joint public relations initiatives with Microsoft and Intel.

 

Beginning in 2004, Ms. Galloway left the corporate arena and began working directly for clients, serving as the Media Director at Furman Communications in PA and later forming her own agency.  In both roles, she served clients in a wide range of industries, including information technology, pharmaceutical engineering, construction and property development, golf course management, apparel, food services, healthcare, education, real estate, and financial services.

 

Ms. Galloway relocated to the Mooresville area over two years ago to be closer to her family. In her spare time (not much with three boys), Ms. Galloway enjoys playing tennis, cooking, and volunteering.

 

 

 

 

We can’t stand junk mail —

We’re here to help all our clients achieve the best possible results from their marketing efforts. We don’t believe anyone should settle for a generic approach.