April 25, 2014

This question always ranks high whenever we speak to new clients. The answer depends partially on personal preference, but more so on budget. In terms of the effectiveness of either route, we don't see much difference, especially in the higher end communities throughou...

April 18, 2014

Pop quiz: who will have better results? Someone who sends out 100,000 direct mail pieces each year or someone who sends out just 24,000?That depends. Most clients gasp when we tell them this, but the answer might not be the person sending out more volume.


If the person...

April 17, 2014

"Save this free tip and discover this simple way to take your marketing to new levels by using the 10 proven words that will give you guaranteed results today!"


Ok, a bit overkill with that longer headline, but it incorporates our ten power marketing words that are pro...

April 16, 2014

Most people come to us with an idea of what neighborhoods they think are best to farm. Around Lake Norman, every realtor and landscaper wants the Peninsula, The Point (Trump National), and River Run. It’s very predictable. Businesses think they need to market to the co...

April 8, 2014

...and how to fix them


Realtors rely on direct mail more than any other business category, which is why it's critical to ensure your direct mail is positioning you in the best possible way. It's not enough anymore to just "get your name out there" when the competition...

April 7, 2014

In our factory, we make lipstick. In our advertising, we sell hope." Peter Nivio Zarlenga


Once you understand this fundamental concept in marketing, it will help you to better position your product. So many times businesses focus too much on what they are selling, and...

April 2, 2014

And why your phone won't be ringing off the hook after only one mailing


Probably the biggest challenge with taking on any new client is when they haven't done much marketing and they're ready to add marketing to the mix to grow their company. They're revved up, thinkin...

March 12, 2014

Businesses sometimes grumble about the cost of direct mail, feeling as if it's stealing away at profit margins. Hopefully, this blog will serve to turn that thinking around a bit and help you understand that your customers are the ones actually paying for your direct m...

February 8, 2014

I can't tell you how often I receive direct mail postcards in my mailbox that use cheap and junky looking templates -- you know the kind, insert [your own photo] here...insert [your own contact information] there. The themes are meant to apply to thousands of businesse...

May 1, 2013

On October 23, 2001, Apple Computer launched a new product. At the Apple Music Event in Cupertino, CA, Steve Jobs uttered this simple phrase: "iPod. 1,000 songs in your pocket." This phrase was so concise and so meaningful, that Jobs could have just stopped his address...

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1,000 Songs in Your Pocket...

May 1, 2013

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