April 7, 2014

In our factory, we make lipstick. In our advertising, we sell hope." Peter Nivio Zarlenga

 

Once you understand this fundamental concept in marketing, it will help you to better position your product. So many times businesses focus too much on what they are selling, and...

March 12, 2014

Businesses sometimes grumble about the cost of direct mail, feeling as if it's stealing away at profit margins. Hopefully, this blog will serve to turn that thinking around a bit and help you understand that your customers are the ones actually paying for your direct m...

May 1, 2013

On October 23, 2001, Apple Computer launched a new product. At the Apple Music Event in Cupertino, CA, Steve Jobs uttered this simple phrase: "iPod. 1,000 songs in your pocket." This phrase was so concise and so meaningful, that Jobs could have just stopped his address...

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