April 25, 2014

This question always ranks high whenever we speak to new clients. The answer depends partially on personal preference, but more so on budget. In terms of the effectiveness of either route, we don't see much difference, especially in the higher end communities throughou...

April 18, 2014

Pop quiz: who will have better results? Someone who sends out 100,000 direct mail pieces each year or someone who sends out just 24,000?That depends. Most clients gasp when we tell them this, but the answer might not be the person sending out more volume.


If the person...

April 17, 2014

"Save this free tip and discover this simple way to take your marketing to new levels by using the 10 proven words that will give you guaranteed results today!"


Ok, a bit overkill with that longer headline, but it incorporates our ten power marketing words that are pro...

April 16, 2014

Most people come to us with an idea of what neighborhoods they think are best to farm. Around Lake Norman, every realtor and landscaper wants the Peninsula, The Point (Trump National), and River Run. It’s very predictable. Businesses think they need to market to the co...

April 2, 2014

And why your phone won't be ringing off the hook after only one mailing


Probably the biggest challenge with taking on any new client is when they haven't done much marketing and they're ready to add marketing to the mix to grow their company. They're revved up, thinkin...

February 8, 2014

I can't tell you how often I receive direct mail postcards in my mailbox that use cheap and junky looking templates -- you know the kind, insert [your own photo] here...insert [your own contact information] there. The themes are meant to apply to thousands of businesse...

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