April 16, 2014

Most people come to us with an idea of what neighborhoods they think are best to farm. Around Lake Norman, every realtor and landscaper wants the Peninsula, The Point (Trump National), and River Run. It’s very predictable. Businesses think they need to market to the co...

April 7, 2014

In our factory, we make lipstick. In our advertising, we sell hope." Peter Nivio Zarlenga

 

Once you understand this fundamental concept in marketing, it will help you to better position your product. So many times businesses focus too much on what they are selling, and...

March 12, 2014

Businesses sometimes grumble about the cost of direct mail, feeling as if it's stealing away at profit margins. Hopefully, this blog will serve to turn that thinking around a bit and help you understand that your customers are the ones actually paying for your direct m...

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