April 18, 2014

Pop quiz: who will have better results? Someone who sends out 100,000 direct mail pieces each year or someone who sends out just 24,000?That depends. Most clients gasp when we tell them this, but the answer might not be the person sending out more volume.

 

If the person...

April 17, 2014

"Save this free tip and discover this simple way to take your marketing to new levels by using the 10 proven words that will give you guaranteed results today!"

 

Ok, a bit overkill with that longer headline, but it incorporates our ten power marketing words that are pro...

April 7, 2014

In our factory, we make lipstick. In our advertising, we sell hope." Peter Nivio Zarlenga

 

Once you understand this fundamental concept in marketing, it will help you to better position your product. So many times businesses focus too much on what they are selling, and...

February 8, 2014

I can't tell you how often I receive direct mail postcards in my mailbox that use cheap and junky looking templates -- you know the kind, insert [your own photo] here...insert [your own contact information] there. The themes are meant to apply to thousands of businesse...

May 1, 2013

On October 23, 2001, Apple Computer launched a new product. At the Apple Music Event in Cupertino, CA, Steve Jobs uttered this simple phrase: "iPod. 1,000 songs in your pocket." This phrase was so concise and so meaningful, that Jobs could have just stopped his address...

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