About the magazine
With nearly 1,000 homes, NorthStone is the largest country club community in the area. NorthStone Neighbors magazine is mailed every other month to all of the residents and made available to another 400+ country club members. We partner with the Country Club, HOA and residents to include important news and engaging content for our community. As the community relies on this publication for information, it's an excellent vehicle for area businesses to advertise their products and services. As we are published within the community and not through a national chain, we're able to offer more affordable advertising, with no hidden fees. Ad design is always free, and there are never any insertion fees should you wish to change up your ads from issue to issue.
Why does neighborhood marketing work?
Once your business makes headway in a neighborhood, securing a few happy customers, the growth can then grow exponentially as those customers serve as your evangelists and recommend your business to fellow neighbors and friends. We've seen the power of this on our NorthStone Neighbors Facebook page (over 1,400 members strong and the most active community group in the Lake Norman area). Businesses who have been committed to growing their base in NorthStone through our magazine see an additional bump in business from recommendations they receive on the Facebook group.
Another side benefit of neighborhood marketing for businesses like landscapers and contractors is that it's more efficient to solidly grow your business across a contained base, where you have multiple customers, rather than advertise across the entire Lake Norman area requiring a loss in time and money traveling from job to job. It's not usual to see several of the contractors who advertise with us at homes performing their services on a daily basis.
We're pretty low-key and flexible, so we don't force advertisers into long-term contracts. However, for marketing/advertising to work, repetition over time is the key success. Our discounted rates are based on either 4 or 6 issues runs, and we invoice every other month. Should you want to cancel prematurely, simply notify us within 7 days of receiving any invoice and we will pull your ad and void the invoice/contract, just invoicing you for the difference between the published and discounted rate.
Questions about advertising?
Contact or call 704-883-6006.